Taiwan Surprises Passengers By Turning Subway Cars Into Different Sport Venues



As Taipei City, the capital of Taiwan, gears up to host the 2017 Summer Universiade, the organizers Easy Card just got creative with their promotional campaigns. To create a buzz and generate the hype around the event, they gave the subway cars of their Mass Rapid Transit (MRT) system a makeover – by turning them into shockingly realistic simulations of sport venues.

The decoration of each subway car was focused mainly on the floors, which was creatively transformed to resemble swimming pools, soccer fields, race tracks, and basketball courts.

It’s a project managed by EasyCard Corporation, which synchronizes public transportation throughout Taiwan, and the Tourism Bureau of Taiwan. You can find these decked out cars on the Songshan-Xindian (Green) line, a central MRT route.

The Universiade is the second-largest international sporting event after the Olympics. Back in 2011, the International University Sports Federation voted overwhelmingly for Taipei to host the games, beating out Brasilia, the capital of Brazil. The Summer Universiade will run from August 19th to the 30th, and Taipei is expecting to see a huge boom in tourism during this time.

4 comments:

  1. What a fantastic and informative blog! i enjoyed reading this, and I must say your blog is great! Keep up the excellent work. You have a magical talent of holding readers mind. Click for Social Media Agency in Dubai

    ReplyDelete
  2. That is a great Technologyto be used in the post.

    ReplyDelete
  3. In different sports venues you can use the subway cars for your better swim. You can enjoy the real life swimming in the train which is really an interesting thing. If there is someone to writing esl then please contact me.

    ReplyDelete
  4. A report or account is an informational work, such as writing, speech, television or film, made with the intention of relaying information or recounting events in a presentable form. For more detail look here https://www.reportwritingservice.net/order-your-book-reports-online/

    ReplyDelete